Businesses and nonprofits can flourish by seeking sustainability as a primary goal in their design and function. The entrepreneur and nonprofit manager can seek business development and marketing solutions founded in time tested principles of permaculture and ecological ethics. As an example, assessment methods may rests in evaluating a business from the Permaculture Design Principles. Permaculture is “about designing ecological human habitats and food production systems. It is a land use and community building movement which strives for the harmonious integration of human dwellings, microclimate, annual and perennial plants, animals, soils, and water into stable, productive communities. The focus is not on these elements themselves, but rather on the relationships created among them by the way we place them in the landscape. This synergy is further enhanced by mimicking patterns found in nature” Using the permaculture principles as metaphor and seeing institutional dynamics as living systems can enhance creativity when managing organizational dynamics.
Here is an overview of the functional steps in such an approach; each header is a permaculture design principle.