Firms of the future – business inspired by nature

Those bold enough to embark on a journey of dynamic transformation are most likely to succeed in volatile conditions. The economic, social and environmental volatility now facing business means organisations having to operate in a dynamically transforming landscape. The nature of change itself is transforming. Organisations are now increasingly exposed to dynamic change: change upon change upon change – while dealing with one change, another affects us, then another, and so on. This dynamic change upsets the traditional business paradigm we have been working to over the last few decades. It is no longer appropriate to simply manage change through traditional change management methodologies or manage risk through tried and tested risk management techniques. We need to look deeper in dealing with these increasingly challenging times as we transform our organisations from firms of the past to firms of the future.

Paradoxically, inspiration for the current pressing challenges is all around us in nature. Nature has been dealing with dynamic change for over 3.8bn years, and the more we explore nature’s ways the more we find inspiration for operating in a dynamically changing business environment.



About Giorgio Bertini

Director at Learning Change Project - Research on society, culture, art, neuroscience, cognition, critical thinking, intelligence, creativity, autopoiesis, self-organization, rhizomes, complexity, systems, networks, leadership, sustainability, thinkers, futures ++
This entry was posted in Sustainability, Sustainable business, Sustainable development and tagged , , . Bookmark the permalink.

2 Responses to Firms of the future – business inspired by nature

  1. robpatrob says:

    Our only chance Giorgio – I see all parts of our future re-aligning with Nature and with our own nature. Food systems based on “Fit” with Nature. Human organizing along our social designs for numbers – units of 80 – 89 – 144 144 being the max etc

  2. Yes, I use permaculture visdom into the society field also.
    Look at and

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